Push Notifications vs. SMS: Which Drives More Shopify Sales?
Push Notifications vs. SMS: Which Drives More Shopify Sales?
If you run a Shopify store, you've probably asked yourself: should I send messages through push notifications or SMS texts? Both are popular ways to reach customers, but which one helps you sell more? Let’s break it down in a simple way and see what works best for your store.
What Are Push Notifications and SMS?
Push notifications are little pop-up messages sent by your app. They show up on a phone’s screen, even when the app isn’t open. SMS, or text messages, are the regular texts people get through their phone number. Both let you talk directly to your customers, but they work a bit differently.
Push Notifications: Easy and Fast
Push notifications are quick to send and cost less than SMS. They don’t take up much space on someone’s screen, but they’re great for reminding customers about a sale, a new item, or even just to come back and shop. If your customer has your app installed, you can reach them any time.
SMS: Direct and Hard to Miss
Text messages go straight to a person’s inbox and usually make a sound or buzz. Because of this, they’re hard to ignore. SMS is great for time-sensitive things like flash sales or shipping updates. But each message usually costs money to send, and if you send too many, people might unsubscribe.
Which One Do Customers Like More?
People check their texts more often, but they also delete them fast. On the other hand, push notifications can feel less annoying and easier to ignore if someone isn’t in the mood. Many Shopify stores use both—push for small updates, and SMS for important alerts.
When to Use Push Notifications
Use push notifications when you want to:
- Remind users of an abandoned cart
- Show them a new product
- Send a small offer or coupon
- Get them back into the app
These messages work best if they’re short and helpful.
When to Use SMS
Use SMS when it really matters, like:
- Confirming an order or delivery
- Notifying about flash sales
- Sharing time-limited coupons
- Following up with high-value customers
Since texts feel more personal, it’s smart to save them for important stuff.
Which One Sells More?
It depends. SMS usually gets opened more, but push notifications are better if your customer already has your app. Stores with mobile apps see more clicks and sales from push messages because they’re free, fast, and easy to send often.
Why Not Use Both?
The best Shopify stores mix both tools. Use push notifications to stay top-of-mind every day. Use SMS to make sure important messages get through. Together, they help you connect with customers in the right way at the right time.
Final Thoughts
Push notifications and SMS each have their place. If you have an app, push messages are a great way to boost sales without spending money. But when something really matters, a simple text can get someone’s attention fast. Use both wisely, and you’ll keep your customers coming back.